If you’ve ever visited South Korea or Japan, you might have noticed a fascination with baked goods. They’re a feature of those countries’ innovative cafe culture, in which friends meet for coffee or tea drinks and enjoy delicious pastries and cake.

The United States is now seeing a wave of Korean bakery chains, supplementing individual bakers who offer similar delights.

The two big chains are Tous Les Jours and Paris Baguette, which each have more than 100 locations in the United States, and are growing all the time. Tous Les Jours opened its first American outlet in 2004, while Paris Baguette followed in 2005. Each is aiming to have 1,000 locations in the U.S. by 2030.

As it turns out, the Korean chains have come to America in part because they can charge more here than they can at home. According to the Korean Economic Daily, Paris Baguette is selling its sweet red bean bread for an average of $2.60 per unit, around 120% higher than 1,500 won ($1.20) for the same product in Korea.

Tous Les Jours sells its mocha roll cake for $25 per unit, double the price in the home country. Its kimchi croquette sells for $4.40 in the US, 2.3 times the price in Korea, according to the newspaper.

The two chains offer more than 200 products in rotating varieties. It can be overwhelming to walk into a cafe and find long rows of sweet and savory items, along with beautifully made cakes, breads and other treats. Here are my tips for navigating them, based on visiting both types of stores in recent weeks.